Brand equity
To stand out among competitors, the client requested a unique brand identity, corporate elements, logo design, development of brand colors, and creation of a brand book for marketing promotion.
Complaint
- Visually, many competitors look either too utilitarian or overloaded.
- Lack of personalization - customers are offered “just a car” instead of an experience;
- Lack of emotional connection with the brand;
Solution
The team conducted market analysis and competitor design research to differentiate the brand and address the client’s pain points.
As a result, a visual style was developed:
- A logo as a symbol of movement and an individual journey;
- Minimalism + technology + premium feel.
A flexible branding system was introduced:
- Adaptive logo;
Unified design for marketing communications.
